Services
One session. One page. Done.
The Blueprint gives you a message that closes deals. The website option puts that message where people can find it.
The Process
The session always comes first.
01
The Blueprint Session
90 minutes. We work through your business, your customer, and your message together. No homework for you beforehand. No lecture from me. Just the right questions, in the right order, until the message is clear.
02
The Blueprint Document
You leave with one page. Hero statement. Villain/problem framing. Guide positioning. 3-step plan. Primary CTA. That document is the foundation for every other piece of marketing you'll ever make.
03
The Website (Optional)
If you need a site, we build it from the Blueprint document. The copy is already written. The message is already right. The code takes 2–4 weeks. Most clients say it's the fastest website build they've ever been through.
Pricing
Start with the session. Add the site if you need it.
The Blueprint Session is the core offering. Everything else is optional. Most clients start with the session alone and decide about the website after they see the document.
Blueprint Session
Book to discuss
The message. Nothing else.
90 minutes. One page. What you do, who it's for, and exactly how to say it — in words that close deals. The document you walk away with is the foundation for every other piece of marketing you'll ever make.
- ✓90-minute working session (video call)
- ✓One-page Blueprint document
- ✓Hero statement + tagline
- ✓Villain/problem framing
- ✓Guide positioning
- ✓3-step plan language
- ✓Primary and secondary CTA
- ✓Two rounds of revisions
Most Popular
Blueprint + Kickstart
$495
Care plan from $49/mo
Message + a site that says it.
The Blueprint Session, plus a clean, fast website that executes the message on day one. Right for businesses that need a professional presence without over-engineering it.
- ✓Everything in Blueprint Session
- ✓Up to 5 pages (Home, About, Services, FAQ, Contact)
- ✓Mobile-first responsive design
- ✓Syne typography + custom design system
- ✓Contact form + Google Analytics
- ✓SEO metadata + JSON-LD schema
- ✓Vercel deploy + custom domain setup
Blueprint + Professional
$795–$1,195
Care plan from $79/mo
For businesses that need more surface area.
Full website build with additional pages, blog infrastructure, e-commerce, or custom integrations. Same Blueprint foundation. More room to work.
- ✓Everything in Blueprint + Kickstart
- ✓Additional pages (portfolio, team, pricing, etc.)
- ✓Blog / content infrastructure
- ✓E-commerce or booking integrations
- ✓Custom section layouts
- ✓Stripe or third-party payment setup
- ✓Priority turnaround
What You Get
No account managers. No revision carousels. No handoff decks.
You work directly with Matt. One person who does the strategy and the build. That means the Blueprint document and the website are never out of sync — because the same person wrote both.
Most clients find that the session alone pays for itself in one closed deal they would have otherwise lost to a competitor who was easier to understand.
Direct access
Matt's number. Matt's email. No ticket system, no project manager, no queue.
Same-week delivery
The Blueprint document delivers within one week of the session. Most clients have it in 48 hours.
Fast site builds
Because the copy is already done, the build moves fast. Kickstart sites typically ship in 10–14 days.
Monthly care, included
Care plans cover content changes, hosting, security, and quarterly structural updates. One call, same-day turnaround.
Common Questions
What people ask before booking.
What exactly happens in a Blueprint Session?
It's 90 minutes of working, not listening. We go through your business, your customer, and your message together — using a structured framework that forces the right decisions. You leave with a one-page document: what you do, who it's for, and exactly how to say it. Most clients say it's the clearest they've ever been about their own business.
What if I already have a website?
Good. The Blueprint works on any existing site, any existing copy, any existing marketing. You're not buying a redesign — you're buying clarity. What you do with that clarity is up to you. The Blueprint + Website option is for clients who want to implement immediately.
How does the Blueprint Session connect to the website build?
The session happens first. The copy we build together in the session becomes the foundation of every page on the site. Headline, subheadline, hero statement, services language, CTAs — all of it comes from the Blueprint document. The code never starts until the message is right.
Do you work with clients outside of Alabama?
Yes. Blueprint Sessions are video calls. Website builds are fully remote. Matt is based in Northeast Alabama and works with clients across the country.
How long does a website build take?
The Blueprint Session takes one week to schedule and deliver. The website build runs 2–4 weeks depending on complexity and how quickly you can review and approve. Most Kickstart sites ship in 10–14 days.
What's included in the care plan?
Monthly care plans cover hosting, security updates, content changes (text, photos, hours, services), and one structural update per quarter. You call, the site gets updated — usually same day. No project managers, no tickets, no delay.
Book a Blueprint Session.
90 minutes. One page. A message that works before you walk in the room.
(256) 644-7334 · matt@plainspokenblueprint.com